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A strategic step in the development of an online shop, it is rare that changing Ecommerce platforms (or replatforming) ends without a hitch.
The impact can be both human and financial.
So how can you maximise your chances of successfully migrating your online shop?
Today let’s have a look at Nike.com after-sales services with their transactional emails: order and delivery follow-up, satisfaction survey, follow-up of returns and refunds.
I placed my first order on Nike.com 3 months ago and…
You are about to start your online business or you have already your activity running for a few months. Well done!
But you too have fallen into the jungle of Ecommerce. You don’t know where to look, what you need to focus on to get your online business off the ground.
It’s time to discuss together and…
Let’s have a look at the abandoned cart emails of Made.com and Italic.com online-shops, references in the Ecommerce customer experience.
Today let’s have a look at Maison Montagut online store and its package. How can you make this step a key element to retain your customer? What details will make the difference?
Today let’s have a look at Zalando.de transactional emails: order confirmation, shipping and refund emails.
Zalando successfully takes up the main codes of a successful communication via these transactional emails. The objective is clear: to give customers trust in the processing of their order…
Here we go with the analysis of the product page of Everlane.com, which has become one of the online-shop regarding user experience…
This post in 1 sentence (if you are currently in the queue of Starbucks):
Understand first who are your customers, what they are looking for, and you might see your revenue boosted by 6% to 10% by providing personalized product recommendations…
My first time at Web Summit, my first impression: IT IS MASSIVE. Massive regarding the numbers of stages (24), speakers (1200), partners, startups (1800)… but specifically regarding the number of people (70000). We can say “it is crowded” to the point that it could frustrated visitors…
1 NEWS on my radar: Zalando + Casper + Shopify +++ Learn how Pure Players are shaking Brick and Mortar.
STATISTIC I ticked: 50% of your customers will ignore your marketing emails.
X NEWS I also spotted: 1. eCommerce Mag: Is Google Express now ready to go to the moon?…
At least you are just a big fan of building marketing emails, but according to the new study of Yes Lifecycle Marketing, you will not like to hear that more the half of the job you did has only be read by Gmail bots.
It doesn’t matter how many subscribers you have in database…
What? Stores are not being killed by online shops? Newspapers like talking about how traditionnal stores are shutting down “because of” the new era of digital shops. But what about these pure players opening Brick and Mortar prove that shopping trips are not dead? What can I do too to differentiate my brand from my competitors?…
1 NEWS on my radar: Zendesk + Whatsapp. No excuse to connect with your customers.
STATISTIC I ticked: Germany is the 2nd cross-border destination for shoppers in Europe.
DO IT! Personal development series: Compete against yourself or others?
Competing against yourself. The web does not miss articles and videos about this subject, explaining with multiple reasons why you do not have to compete with no one else than yourself. When you successfully reach a goal at work or break your marathon record, your motivation speeds up, you raise your personal satisfaction you surprise yourself…
Your competitors may not be where you think. According to a Paypal / IPSOS report, UK is the first cross-border destinations for global shoppers in Europe (14%) following by Germany (10% > 1 in 10 of global e-commerce shoppers have bought from Germany)…
One workspace. More efficient customer service. By integrating Whatsapp on their platform (powered by Smooch), Zendesk offers an awesome opportunity to get closer to your customers without the technical headache. Tracking orders, shipping changes… should be now an easy game 🙂 …
1 NEWS on my radar: Colis Privé + Mondial Relay. Do not miss your order anymore.
STATISTIC I ticked: Zoom in on growth of french eCommerce market in August 2018.
DO IT! Personal development series: Yes, I am doing something at work
Part 2: Record achievements and Analyse. After recording your achievements during a month, it is time to take a step back and analyse if you did well or not. Did I record my achievements. Keeping a record of your achievements will help you at any moment to answer questions from your team and your boss…
France eCommerce market, August 2018, average cart amount is dropping by 9,8% compared with August 2017 while number of transactions is increasing by 6,9% over the same period. What does it mean? New merchants and big players are transforming the way people shop…
Excited for receiving your order but you are not at home to welcome it? Keep relax, earlier this summer french carriers Mondial Relais and Colis Privé have announced their collaboration by associating their delivery service. As customers we will have the possibility to reschedule the delivery of our product in a store close to our home, waiting for us til 10 days!…
Part 1: Define your strategy. What did you achieve last week at work? Most of us will take some time before answering, and it’s right. So how to measure efficiently his work done? First choose a service you are already using, this is my tips…
Why should I care? If you plan to sell your goods in Germany, Amazon and eBay (eBay + eBay Classifieds) are 2 marketplaces you should definitely consider before opening your own German online-shop. For apparel items Otto Market and Zalando Partner Programm could also be added on your list…
At least regarding ad spend growth. According to a Merkle Report, Instagram ad spend has increased by 177% Y/Y (compared to 40% Y/Y for Facebook) and ad impression have increased by 209%, more than tripling!…
For 5,99€ customers living in Berlin can now received their items at home between 19h and 22h for orders placed by 10h. By testing this new delivery offer, H&M would ahead of its competitors and meet one of the hottest current topic in ecommerce: delivery the same day for an acceptable price…
That’s what is currently running on Nike.com! (tested on German website). Shipping fees are known as a main blocker for customers, this option could be a conversion killer: customer account creation and order creation!…
If you are selling products with multiple variants, better to be sure that your customers are buying the right one.
> How this simple technique could increase your add to cart rate?
> How would that also help reduce your rate of return?
With this Shopify tutorial you learn how to…
You spent hours to create your contents that you are proud of and someone could steal it in one click.
> How to protect for free your content from theft?
> What is the best solution to protect your Shopify store?
With this Shopify Tutorial you will learn…
You have created a special offer that you were proud of but results are not as expected. Your visitors are not using it.
> Why should you use this free app to highlight your special offer?
> What best practises will push your visitors to click on it?
With this tutorial you will learn how to…
Working hours on your content creation and waiting months before seeing it indexed on Google is not motivating.
> How to notify automatically your new content to Google?
> What method is the most efficiant?
With this tutorial you will learn autonomously how to…
You’re all set. You’ve created your shop, sales are coming but you’re missing essential information to properly analyze your sales.
> How can I identify the sources of my sales?
> At what steps on my site do I lose the most customers?
With this tutorial you will properly configure your…
Your Shopify store is ready, you’re gonna share it to your customers. But using your own domain will make you much more credible.
> How to configure your domain name right the first time?
> Why use this method to secure your site?
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Matthias Perrot
