Do like them. Know first your customers and your sales will boost.

Do like them. Know first your customers and your sales will boost.

This post in 1 sentence (if you are currently in the queue of Starbucks): Understand first who are your customers, what they are looking for, and you might see your revenue boosted by 6% to 10% by providing personalized product recommendations...
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WebSummit 2018. What to retain?

WebSummit 2018. What to retain?

My first time at Web Summit, my first impression: IT IS MASSIVE. Massive regarding the numbers of stages (24), speakers (1200), partners, startups (1800)… but specifically regarding the number of people (70000). We can say “it is crowded” to the point that it could frustrated visitors...
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ECOMSIGHT #4

ECOMSIGHT #4

1 NEWS on my radar: Zalando + Casper + Shopify +++ Learn how Pure Players are shaking Brick and Mortar.
STATISTIC I ticked: 50% of your customers will ignore your marketing emails.
X NEWS I also spotted: 1. eCommerce Mag: Is Google Express now ready to go to the moon?...
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Why over 50% of your customers will ignore your marketing emails?

Why over 50% of your customers will ignore your marketing emails?

At least you are just a big fan of building marketing emails, but according to the new study of Yes Lifecycle Marketing, you will not like to hear that more the half of the job you did has only be read by Gmail bots.
It doesn’t matter how many subscribers you have in database...
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Zalando + Casper + Shopify +++ How Pure Players are shaking Brick and Mortar?

Zalando + Casper + Shopify +++ How Pure Players are shaking Brick and Mortar?

What? Stores are not being killed by online shops? Newspapers like talking about how traditionnal stores are shutting down “because of” the new era of digital shops. But what about these pure players opening Brick and Mortar prove that shopping trips are not dead? What can I do too to differentiate my brand from my competitors?...
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ECOMSIGHT #3

ECOMSIGHT #3

1 NEWS on my radar: Zendesk + Whatsapp. No excuse to connect with your customers.
STATISTIC I ticked: Germany is the 2nd cross-border destination for shoppers in Europe.
DO IT! Personal development series: Compete against yourself or others?
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Compete against yourself or others?

Compete against yourself or others?

Competing against yourself. The web does not miss articles and videos about this subject, explaining with multiple reasons why you do not have to compete with no one else than yourself. When you successfully reach a goal at work or break your marathon record, your motivation speeds up, you raise your personal satisfaction you surprise yourself...
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What countries are the main cross-border destinations for shoppers in Europe?

What countries are the main cross-border destinations for shoppers in Europe?

Your competitors may not be where you think. According to a Paypal / IPSOS report, UK is the first cross-border destinations for global shoppers in Europe (14%) following by Germany (10% > 1 in 10 of global e-commerce shoppers have bought from Germany)...
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Zendesk + Whatsapp. How to stay connected with your customers?

Zendesk + Whatsapp. How to stay connected with your customers?

One workspace. More efficient customer service. By integrating Whatsapp on their platform (powered by Smooch), Zendesk offers an awesome opportunity to get closer to your customers without the technical headache. Tracking orders, shipping changes… should be now an easy game 🙂 ...
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ECOMSIGHT #2

ECOMSIGHT #2

1 NEWS on my radar: Colis Privé + Mondial Relay. Do not miss your order anymore.
STATISTIC I ticked: Zoom in on growth of french eCommerce market in August 2018.
DO IT! Personal development series: Yes, I am doing something at work
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Are you doing something at work? (part 2 / 2)

Are you doing something at work? (part 2 / 2)

Part 2: Record achievements and Analyse. After recording your achievements during a month, it is time to take a step back and analyse if you did well or not. Did I record my achievements. Keeping a record of your achievements will help you at any moment to answer questions from your team and your boss...
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What a drop of average cart amount can hide?

What a drop of average cart amount can hide?

France eCommerce market, August 2018, average cart amount is dropping by 9,8% compared with August 2017 while number of transactions is increasing by 6,9% over the same period. What does it mean? New merchants and big players are transforming the way people shop...
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Colis Privé + Mondial Relay. How to increase your delivery rate?

Colis Privé + Mondial Relay. How to increase your delivery rate?

Excited for receiving your order but you are not at home to welcome it? Keep relax, earlier this summer french carriers Mondial Relais and Colis Privé have announced their collaboration by associating their delivery service. As customers we will have the possibility to reschedule the delivery of our product in a store close to our home, waiting for us til 10 days!...
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ECOMSIGHT #1

ECOMSIGHT #1

3 NEWS on my radar: 1. Nike: Join NikePlus program for free and you will get free shipping. 2. H&M. Relax at home, we will deliver your order tonight. 3. Instagram is overtaking Facebook!
STATISTIC I ticked: Amazon + eBay rule 66% of the German e-commerce market.
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Are you doing something at work? (part 1 / 2)

Are you doing something at work? (part 1 / 2)

Part 1: Define your strategy. What did you achieve last week at work? Most of us will take some time before answering, and it’s right. So how to measure efficiently his work done? First choose a service you are already using, this is my tips...
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What is the market share of Amazon and eBay in Germany?

What is the market share of Amazon and eBay in Germany?

Why should I care? If you plan to sell your goods in Germany, Amazon and eBay (eBay + eBay Classifieds) are 2 marketplaces you should definitely consider before opening your own German online-shop. For apparel items Otto Market and Zalando Partner Programm could also be added on your list...
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How far Instagram is overtaking Facebook?

How far Instagram is overtaking Facebook?

At least regarding ad spend growth. According to a Merkle Report, Instagram ad spend has increased by 177% Y/Y (compared to 40% Y/Y for Facebook) and ad impression have increased by 209%, more than tripling!...
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What delivery method H&M is testing in Germany?

What delivery method H&M is testing in Germany?

For 5,99€ customers living in Berlin can now received their items at home between 19h and 22h for orders placed by 10h. By testing this new delivery offer, H&M would ahead of its competitors and meet one of the hottest current topic in ecommerce: delivery the same day for an acceptable price...
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How Nike online-shop is increasing account creation rate?

How Nike online-shop is increasing account creation rate?

That’s what is currently running on Nike.com! (tested on German website). Shipping fees are known as a main blocker for customers, this option could be a conversion killer: customer account creation and order creation!...
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