Post published with Ecomsight Program
Why should I care? If you plan to sell your goods in Germany, Amazon and eBay (eBay + eBay Classifieds) are 2 marketplaces you should definitely consider before opening your own German online-shop. For apparel items Otto Market and Zalando Partner Programm could also be added on your list (note that Zalando specification to be partner are high). Expect as well to have a high return rate, at around 40%.
Top of German websites by market share
- Amazon: 28,7%
- eBay: 22,9%
- eBay Classifieds: 14,8%
- Wish: 2,6%
- AliExpress: 1,3%
- Otto: 2,0%
- Zalando: 1,3%
source > EY-Parthenon - Digital Shopping Index 2018