1. Each topic has its own email. With Nike you don’t feel lost between these emails. The content is clear, we understand exactly what it is about.
2. The content of the order is clearly highlighted with visuals and key information such as size.
3. We like that Nike wants to learn more about its customers: satisfaction survey about the shopping experience + reviews about the products purchased. I strongly recommend you to do it if you don’t have it yet.
Analyzing the weak points of your online store is an essential step to understand in order to improve your conversion and loyalty rate.
4. It is appreciated to also receive the follow-up email sent from the carrier. It is with this email that your customers will be able to modify the place or date of delivery if necessary. A classic to have on your online store.
5. In case of return and refund, reassure your customers about the time and the amount of the refund is an important point to build the trust with your customers.