1. The subject of the email is clearly described, the products are listed and the customer can easily retrieve his basket using the “Finish Shopping” buttons. Don’t hesitate to be original with your content!
Objective: Your customers should be able to easily and quickly find their shopping cart in 1 click.
2. Use “urgency” argument. For example, Made.com removes an item from the list and reminds you that the products are in (very) limited stock. You can also remind that these products are only available for a few hours.
Objective: create a sense of urgency about products that your customers like and that may be unavailable at any time.
3. Recommend other products.
Objective: to offer alternatives to products that may no longer be suitable for your customer.
4. Last reminder with a special offer, discount voucher or free shipping (to be used in moderation or only with new customers!). You can also highlight your loyalty program.
Objective: eliminate a purchase blocker that could be the price.