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At least regarding ad spend growth. According to a Merkle Report, Instagram ad spend has increased by 177% Y/Y (compared to 40% Y/Y for Facebook) and ad impression have increased by 209%, more than tripling! However this performance is to be qualified as Instagram has generated 20% of impression with only 9% of clicks compared to Facebook.
What does it mean? Advertisers from big actors are continuing to shift their budget from Facebook to Instagram which suggest that the photo-sharing site is much more promising for reaching new customers.
source > www.merkleinc.com / www.businessinsider.de