Statistics

Why over 50% of your customers will ignore your marketing emails?

Why over 50% of your customers will ignore your marketing emails?

At least you are just a big fan of building marketing emails, but according to the new study of Yes Lifecycle Marketing, you will not like to hear that more the half of the job you did has only be read by Gmail bots.
It doesn’t matter how many subscribers you have in database...
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What countries are the main cross-border destinations for shoppers in Europe?

What countries are the main cross-border destinations for shoppers in Europe?

Your competitors may not be where you think. According to a Paypal / IPSOS report, UK is the first cross-border destinations for global shoppers in Europe (14%) following by Germany (10% > 1 in 10 of global e-commerce shoppers have bought from Germany)...
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What a drop of average cart amount can hide?

What a drop of average cart amount can hide?

France eCommerce market, August 2018, average cart amount is dropping by 9,8% compared with August 2017 while number of transactions is increasing by 6,9% over the same period. What does it mean? New merchants and big players are transforming the way people shop...
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What is the market share of Amazon and eBay in Germany?

What is the market share of Amazon and eBay in Germany?

Why should I care? If you plan to sell your goods in Germany, Amazon and eBay (eBay + eBay Classifieds) are 2 marketplaces you should definitely consider before opening your own German online-shop. For apparel items Otto Market and Zalando Partner Programm could also be added on your list...
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How far Instagram is overtaking Facebook?

How far Instagram is overtaking Facebook?

At least regarding ad spend growth. According to a Merkle Report, Instagram ad spend has increased by 177% Y/Y (compared to 40% Y/Y for Facebook) and ad impression have increased by 209%, more than tripling!...
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