This post in 1 sentence (if you are currently in the queue of Starbucks):
Understand first who are your customers, what they are looking for, and you might see your revenue boosted by 6% to 10% by providing personalized product recommendations…
That’s what is currently running on Nike.com! (tested on German website). Shipping fees are known as a main blocker for customers, this option could be a conversion killer: customer account creation and order creation!…